HOME STAGING STATISTICS
THE IMPACT ON BUYERS
Home staging works because it considers the wants and needs of buyers and taps into their emotions when searching for a home.
Realtors who work with buyers say most buyers are willing to offer more money for a staged home compared to one that is similar but not staged.
81% of buyers say home staging makes it easier to visualize the property as their future home.
45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.
Among REALTORS® who typically represent the buyer, 49% report most buyers are affected by home staging.
STAGED HOMES SELL FASTER
To sell your home faster, it must stand out from the competition and create a strong first impression.
A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes.
The National Association of Realtors (NAR) survey found that the longer homes stay on the market, the further their price drops.
Once staged, homes spend an average of 73% less time on the market.
HOME STAGING INCREASES THE PERCEIVED VALUE
Home staging is all about showing your home in its best possible light.
Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.
A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price.
WHY HOME STAGING?
Over time staging companies have witnessed something amazing: homes sitting on the market for months, sometimes even a year, are transformed and the offers start pouring in once the vision is created and the home is staged.
WHAT IS HOME STAGING?
Home staging is the art of temporarily decorating a property with the intent to sell in today’s market.
As home stagers, our job is about bringing a home's best face forward and making it more desirable to buyers.
Every home is different. Home staging is about more than just tidying up, painting the walls, and opening up the drapes. It's all about accentuating your home's best features and bringing them front and center, while also creating a warm and inviting atmosphere that will speak to a buyer’s imagination.
WHY SHOULD YOU STAGE YOUR HOME?
With the amount of inventory out there, it is more important than ever that a home stand out from the rest. In today’s market, it no longer works to simply put your home on the market as-is and expect buyers to see past everything to its true potential. Your home must create a powerful first impression. Just like the product designers who invest time and money in the right packaging to attract buyers, the same concept works when selling a home.
When a home gets stuck on the market for a long time, it’s often due to buyers not being able to connect with the home. Seemingly small things to the current homeowner (needed repairs, bold colors on the walls, family photos, even furniture arrangement) can throw buyers for a loop. Home staging keeps the buyers’ focus where it should be: on the assets of the home.
The investment in home staging is always less than your first price reduction.
The National Association of Realtors recently revealed in a study the top ten reasons why you should invest in professional home staging services.
Among those reasons are:
· Your house will sell faster
· You make more money
· Only 10% of home buyers can “visualize” the potential of a home
· Leaving your home “As Is” actually helps sell the competition
2018 Home Staging Resource (HSR):